As part of every company’s marketing strategy, banners and signs are frequently used. But if the company is going to spend marketing money on these types of products, it should get its money’s worth. So how is that done? It’s fairly simple. The biggest point is to make it worth the money spent.
The Business Name
As a rule of thumb, all signs should have the business’s name on them. Depending on the message that the sign is used for, the size of the name may vary. It also depends on the size of the sign. Regardless, the name should be easily visible.
Every sign will have some sort of message, whether it is about a promo, company change, special event, or simply just advertising a product. The message needs to be clear and precise with a few words as possible. It also needs to be easily understandable by the target audience.
In addition, catch phrases stand out and are the best message that can be sent to an audience. It must provide something that the audience will get excited about, want to take action, want to inquire, or simply want to attend.
Examples of catch phrases include:
Auto Detailing: Refresh. Regenerate. Revive
Financial: A simpler solution
Event: Food, Folks, and Fun
Hardware Tool: Harness The Power
Retail: Great Deals. Best Prices
Every banner or sign needs to be attractive and eye-catching, but not to the point of being overly creative where it would interfere with the core message. Logos are a nice touch and remind the audience of the company’s name. A solid background makes the text stand out and be easily read. A few other colors with a creative design can make the sign grab attention. Borders enhance the overall appeal and provide a richer personality.
A sign needs to provide the core message and an appealing design without looking crammed. A lot of signs or banners have fine print, which is OK, but the core message or purpose of the sign or banner needs to be shouted out in a highly visible way. For instance, a sign for a new tool can include a black or light-colored background, the business logo in a medium size fashion, a blowup image of the exciting tool, and a catch phrase in large size to grab the audience and get them curious.
Overall, a sign is only as good as its design. The message is only as good as the attention it creates. The logo provides a strong impression, and the design shows good money was put into it. After all, which sign creates a better impression of a company? Is it a blank white sign with black text and a logo or one with color and great imagery? The second shows success while the other shows they don’t care as much or don’t have the money to be creative. It is not always the case, but this provides some insight.